Many people in the world are keen on making money, making a good life for themselves or their families. I am just like everyone else, Money makes it possible for us all to gain access to things and conveniences. But in my life, more than money or a good life, I want to make a difference. What you see here is a result of my first real job. I learned about the web, I learned to create it, use it and make a difference with it. There are project notes found on this website. As a professional Consumer Strategist in online media, I help orgranisations optimise and increase audience/consumer touchpoints.

Currently Founder of Suited Technology Pte Ltd. A company that specialises in a game based rewards technology.

I graduated with a Bachelor of Arts in Information and Communications from the National University of Singapore.  Pursuing my continued interest in technology and engagement strategies, I spent the next 2 years at loyalty marketing start up leaving as Senior Manager, e-Business.  I then moved to Doha to join the loyalty marketing team of Qatar Airways (Privilege Club).  Returning to Singapore in 2008, I have been engaged in project management roles in several mobile-web community projects in Education, Lifestyle, and Customer Engagement and Relationship Management.

My understanding of the consumer market extends from the importance of constant, relevant and influencing bi-lateral engagment through consumer behavioural technologies such as Social media(Facebook, Twitter, Friendster), Internet Marketing, Search Engine Optimisation (SEO) on various platforms such as mobile computing (iPhones, iPads and the likes).

Current Pet Project Tuxseedo.com

Non-profit appointments: Founding Member (Co Curator), TEDxSingapore;

Just completed TedxYouth on Saturday. It was yet another impactful and wonderful event. Was back to lead Community Care again, though I was reluctant at first but after seeing the effort the rest of the team is putting in, I couldn't really bear to just sit back and do the minimum. This event particularly meaningful as I discovered new joy in helping with TedxSingapore. It's so different from when we first started. Now there's 20 over of us running around doing bigger and more elaborate stuff to create this stage to change lives. Live streaming, cool stage deco, great speakers, hosts and curators. It can only get better.

Life only has meaning when you are doing something that contribute to the lives of others, don't you agree?

Come Join our last event of the year TedxWomen.

Here's a little publicity for a YMCA Youth for Causes group that I'm mentoring at the moment. Team Hark. 4 brilliant and lively girls from NJC working on a talent contest to raise funds and awareness for the Singapore Children's Society. iTalent 2011. So if you are above the age of 13 and you have a talent, feel free to sign up...

If you wish to contribute to this cause please leave a message below and I'll be in touch.