Many people in the world are keen on making money, making a good life for themselves or their families. I am just like everyone else, Money makes it possible for us all to gain access to things and conveniences. But in my life, more than money or a good life, I want to make a difference. What you see here is a result of my first real job. I learned about the web, I learned to create it, use it and make a difference with it. There are project notes found on this website. As a professional Consumer Strategist in online media, I help orgranisations optimise and increase audience/consumer touchpoints.
Currently Founder of Suited Technology Pte Ltd. A company that specialises in a game based rewards technology.
I graduated with a Bachelor of Arts in Information and Communications from the National University of Singapore. Pursuing my continued interest in technology and engagement strategies, I spent the next 2 years at loyalty marketing start up leaving as Senior Manager, e-Business. I then moved to Doha to join the loyalty marketing team of Qatar Airways (Privilege Club). Returning to Singapore in 2008, I have been engaged in project management roles in several mobile-web community projects in Education, Lifestyle, and Customer Engagement and Relationship Management.
My understanding of the consumer market extends from the importance of constant, relevant and influencing bi-lateral engagment through consumer behavioural technologies such as Social media(Facebook, Twitter, Friendster), Internet Marketing, Search Engine Optimisation (SEO) on various platforms such as mobile computing (iPhones, iPads and the likes).
Current Pet Project Tuxseedo.com
Non-profit appointments: Founding Member (Co Curator), TEDxSingapore;
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Co Founder Founding Member Specialisation: World Cup Team: Education: Sports: Soccer, Badminton, Paintball Food: Popeye's Chicken |
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