Many people in the world are keen on making money, making a good life for themselves or their families. I am just like everyone else, Money makes it possible for us all to gain access to things and conveniences. But in my life, more than money or a good life, I want to make a difference. What you see here is a result of my first real job. I learned about the web, I learned to create it, use it and make a difference with it. There are project notes found on this website. As a professional Consumer Strategist in online media, I help orgranisations optimise and increase audience/consumer touchpoints. More details can be found on What I Do and What I really do.
I graduated with a Bachelor of Arts in Information and Communications from the National University of Singapore. Pursuing my continued interest in technology and engagement strategies, I spent the next 2 years at loyalty marketing start up leaving as Senior Manager, e-Business. I then moved to Doha to join the loyalty marketing team of Qatar Airways. Currently, back in Singapore, I am engaged in project management roles in several mobile-web community projects in Education, Lifestyle, and Customer Engagement and Relationship Management. Away from work, I spend a large part of my leisure time on the paintball field. I am a certified paintball tournament player and a proud member of SPNS team Kamikaze.
My understanding of the consumer market extends from the importance of constant, relevant and influencing bi-lateral engagment through consumer behavioural technologies such as Social media(Facebook, Twitter, Friendster), Internet Marketing, Search Engine Optimisation (SEO) on various platforms such as mobile computing (mobile phones, laptops).
Current Pet Project Gloplay.com
Non-profit appointments: Committee Leader (Memberships), Fellowship of Inventors; Director of Online Communities, TEDxSingapore; Founder, LivesConnect
