
Noticed these fuzzy things on walls, posters, namecards and even flyers? In recent months, I've noticed QR fever in Singapore. So I'm going to write her some fun facts about this technology in marketing and advertising. Contrary to popular belief, QR is actually more than a decade old.
- Created in 1994 by Toyota Subsidary Denso Wave
- It was first designed to track vehicles during the manufacturing process
- The technology has seen frequent use in Japan (no surprise there...)
- QR codes are now used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product marketing and in-store product labeling
- Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a Uniform Resource Identifier (URI), or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps.
- Google has a popular API to generate QR codes
More importantly...
- FREE TO USE! The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard. Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them.
- POPULAR CROSS PLATFORM! Apps for scanning QR codes can be found on nearly all smartphone devices.
Why then is it not on TuxSeeDo?
Well... mostly because at the moment we want to encourage experience and photo sharing on TuxSeeDo. QR is not a sharing technology and for something as Fun and experience oriented as TuxSeeDo. We'll do better with image/photo recognition and augmented reality technologies than having a barcode on steroids. Find out how TuxSeeDo is better able to help engage your customers and audience.
Moving TuxSeeDo from this to =============>THIS

About Web and Business